Nigel Whiteoak

Hat tip to Sevitz for bringing this to my attention:

Virgin Atlantic’s VTravelled site is set to get a facelift including the use of game mechanics, using technology from Lithium. This will include the awarding of Virgin’s frequent traveller miles (Flying Club miles). 

The site’s set to ‘go on holiday’ on the 15th March, but I’d expect to see the new gamified site up shortly after. I’ll be interested to see what they cook up.